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New hue for 2020 celebrates cultural diversity.
August 26, 2020
By: Happi Staff
Hip hop artist Nas has announced his partnership with Pantone Color Institute for “Ultra Black By Nas,” a color inspired by the rap legend himself! The color name is also a play on Nas’ new single, “Ultra Black.” Produced by Hit-boy, “Ultra Black” is an anthemic, uplifting reminder of the unignorable contributions made by the Black community. Nas also released special “Ultra Black by Nas” merch—shop it here! A portion of the proceeds will go to charity. “It was only right that we work...
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